Friday, December 30, 2016

"Talk to an expert" "Pay Nothing"

What is marketing?
          
            Marketing is an act of identifying and addressing the customers need and it targets profit potential by customers satisfaction.

            Marketing is a tactics of knowing the products and the action plan of meeting the customer requirements by a clear cut analysis of reading one's mind and envisioning their thoughts to profound a desire that soars a worthiest dream about our product. Pick your platform "LIVE YOUR DREAMS" We don't sell products.....but dreams....dreams to live worthiest. Marketer should always make the customer to think about their product.
                                                   "Don't sell  products, Sell a dream"


History of Marketing:

            The concept of marketing that we now see has more to do with developments during the industrial revolution of the 18th and 19th centuries. This was a period of rapid social change driven by technological and scientific innovation. One result was that for the first time the production of goods was separated from their consumption. Mass production, developing transport infrastructure and growing mass media meant that producers needed to, and could develop more sophisticated ways of managing the distribution of goods.

The production Orientation Era:

            For much of the Industrial Revolution goods were generally scarce and producers could sell pretty much all that they could produce, as long as people could afford to buy them. Their focus was therefore on production and distribution at the lowest possible cost and what marketing management that there was considered these issues ( for example, reducing distribution costs, opening new markets).

The sales Orientation Era:

            After the Industrial Revolution, competition grew and focus turned to selling. Marketing, branding and sales became an important pillar as outputs surpassed demand and companies committed for customers.

The Marketing Orientation Era:

            From the second half of the 20th century onwards, the saturation of markets led companies to bestow upon marketers the opportunity to perform on a more strategic level. Through a profound knowledge on the customer, these professionals were involved in what the company would produce, its distribution channels and pricing strategy. Employees within an organisation were also motivated to acquire marketing knowledge, which set the grounds to clients obtaining a general brand experience.


Types of Marketing:

            There are 100 ways to market a business.  It can be difficult to choose the appropriate method. Here are some successful strategies you may be missing.
  • Content Marketing
  • Affinity Marketing 
  • Event Marketing 
  • Digital Marketing

Content Marketing: Attracting customers through valuable content

             It is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience with the objective of driving profitable customer action.
Example:
            Most of them were using content to market there business. According to the research 60% of business use content marketing.
              Cost Per Lead
              Content Marketing          --------------> $$
              Outbound Marketing       --------------> $$$$$$
  
            By the using of Social media they can promote there business. By research 60% of Facebook users recommend a brand they follow, 41% of pinterest users referred traffic to e-commerce site, thn 67% of Twitter users will buy from brand they follow. And then finally Content with an image yields 94% more views.

Affinity Marketing: Different organisation forming partnerships to reach wider audiences.

            It is a concept that consists of a partnership between a company and an organisation that gathers persons sharing the same interests to bring a vaster consumer base to the opposite party.

            Affinity marketing schemes are characterised by three specific feature:

  • "The cross endorsement"happens when the company has built a strong relationship with the affinity group's leader who is going to advertise the service or product to its members. Company's leader or representatives generally send a personal written communication to the affinity group affiliate which strengthen credibility and consumer's affiliation.
  •  "The shared incentives concept"describes the main motivations facing the affinity group and the organisations involved.
  • "The enhancement package"consists in designing the product in a way that it meets exactly the consumer's needs.

Event Marketing: Programs or events that rely on social interaction to generate leads.

             It is a promotional strategy that involves face-to-face contact between companies and their customers at special events like concerts, fairs, and sporting events. Brands use event marketing entertainment to reach consumers through direct hand-to-hand sampling or interactive displays. The practice works because it engages consumers while they're in a willing, participatory position.

                   60% of B2B marketers consider event marketing effective.
                   40% of prospects converted via face to face.
                   40% of people use social media to promote events.

Digital Marketing: Using digital technology to reach potential clients.

           It is the promotion of products or brands via one or more forms of electronic media and differs from traditional marketing in that it involves the use of channels and methods that enable an organisation to analyse marketing campaigns and understand what is working and what isn't typically in real time.

               96% of consumers find videos helpful when buying online.
              50% more likely to have website ranked on Google's first page when the site includes videos.
              86% Increase in conversion rate when the video is an the landing page.

      Digital marketing costs 62% less than traditional marketing.

            I think it would have been useful to you and I extend a one-touch apology if missed out anything in this article. Hope it would have met with your expectations and awaiting to meet you with a bang. Stay connected and thanks for your anytime views.      
               
                  Open for comments;