Friday, January 20, 2017

Anytime...Anywhere...on Purchase - Lead to be hired

Lead:


            A person who has indicated interest in your company's product or services in some way, shape, or form.
                      

                                                           " Make the customer the hero of your story"


Lead Generation:


            The process of attracting and converting strangers and prospects into those leads
          
      Tip

  • Provide them with enough goodies to get them naturally interested in the company so they eventually warm up to the brand enough to want to hear from you.

Why do you need lead generation?


            By showing an organic interest in your business, it's those strangers and prospects that are initiating the relationship with you.

How do you generate Leads?


            Calls-to-action, Landing pages, Offers, Forms and Thank you pages are just a few tools to help companies generate leads.


                                CTA       ------------------>    LP    ------------------->      TYP
                         Call-to-action                        Landing pages                  Thank you pages

  • Call To Action:

            A (CTA) is an image, button, or message that calls website visitors to take some sort of action.

  • Landing Pages:

            A (LP) is a web page a visitor lands on for a distinct purpose usually used to capture leads through forms.

  • Offer:

            An offer is the content or something of value that's being "offered" on the landing page. The offer must have enough value to a visitor to merit providing their personal information in exchange for access to it.

  • Forms:

            Forms are a series of fields that collect information in exchange for an offer hosted on landing pages.

  • Thank You Page:

            After they submit the forms, they are directed to a thank you page (TYP) where the offer is delivered.


 Lead Generation Techniques:



                                                    Email Marketing


Referral Programs:


            Prepare a referral program for those who already know the value of your business. Set clear goals, define rewards and determine distribution channels for your offers. Segment your subscriber list and create multiple campaigns precisely targeted to different user groups.

Dedicated Landing Pages:


            A landing page focuses on a single objective that represents your conversion goal. A web page with no distractions leads to a higher conversion rate. Create a landing page for each customer profile in order to minimise the bounce rate.

Sign-up Forms:


            Sign-up forms are crucial for collecting email address. Test different types of forms: embedded, pop-over, lightbox, bar, exit-intent. Choose those with the highest conversion.

                                                  

                                                        Social Media


Facebook:


            It offers a variety o ad products to generate leads from targeted advertising events, tabs, or organic posts.

Use links wisely:


            Insert links in your content that facilities users giving you their information to boost leads. To entice users to hand over their email address, link to a landing page gating to a piece of content or special offer.

Optimize your page:


            Include CTAs that motivate viewers to find out more about your offerings and customize your profile so that the most important information is the most visible. Make sure add a newsletter sign-up form to your page to capture emails.

Twitter:


             Twitter cards are displayed as promoted tweets would, but when someone clicks on the image, the card expands to reveal a sign-up form that is auto-populated with the user's name, Email address and twitter handle.

Ad Targeting:


            You can promote information to specific user demographics and even tailor keywords for more of a board match, meaning that you can immediately increase your reach.

Tweet with purpose:


            The thing with quick message platforms like Twitter is that it is easy to schedule posts in advance on a number of different topics. However, you have a better chance of seeing real, consistent user engagement if your tweets have a purpose. Tweets should be related, timely, on-topic and of course, match with your brand's message.

LinkedIn:



          LinkedIn is a professional social network, business-related marketing on their feed doesn't turn off its users.

Get Involved:


           Join LinkedIn groups to start interacting with potential customers. We recommend that you join industry groups and participate in discussions, but avoid using groups as a place to sell your company. You want to get your name out there as an industry participant and show others that you are involved and engaged with current topics.

Have An Active Presence:


           Successful lead generation on LinkedIn comes from having an active presence. Try and post at least once a week about newsworthy developments or occurrences in your industry. Not only will your immediate network see your activity, but also future prospective customers will be able to see a long history of active engagement on your part.


                                                         Website


Videos:


           Video is more compelling than text alone. Create an interesting explainer video that clearly describes a problem and shows how your product solves it. Include a clear call to action and add a sign-up form to your video.

Photos And Testimonials:


            Website testimonial are among the most powerful marketing tools. Displayed with photos, they build trust and help overcome buyer skepticism. Testimonials and word-of-mouth drive 20-50% of all purchasing decisions.


Gates Content:


           Create high-value content that addresses the needs of your target audience. It can attract qualified leads that may become satisfied customers. Analyse your form carefully, too many form fields may dramatically reduce conversion.



                                                   Networking


Guest Posting And Commenting:


           Establish an online presence wherever your target audience likes to spend time. Write guest posts and share insightful comments to build your reputation as an industry expert.


Events:


            Collect email addresses at trade show booths  popular conferences, private business meetings, and in-store. Use Forms on the Go to ask people to sign up to you email list even when you don't have access to the internet.


Webinars:


           A free hot-topics webinar can be strong lead magnet. It can be more effective if you partner with another company and seize the opportunity to speak to a bigger audience and increase your reach.


Conference Speeches:


           Speaking at an industry event is a fantastic way to create awareness of your solutions among an audience of prospects. You can offer guests a limited-time promo code to encourage them to subscribe.